Tag Archive | Business Growth

4 Critical Questions to Answer for a Fast Marketing ROI

Your marketing funds are decreasing, your usual marketing efforts are producing fewer sales, your marketing message has not changed in years, and your client base is shrinking.  You need a marketing makeover that will produce results quickly.

A quick exercise with your executive team can produce fast results by answering four questions about your business.

  • Who are your ideal clients?
  • What do they want?
  • How do they buy?
  • How do they want to be communicated with?

Answer these four critical questions and you will be able spend your marketing funds more efficiently and realize a higher return on your marketing investment because you are reaching your targeted audience with a specific value proposition that will call them to action.